SAM Loans was established as Strategic Alliance Mortgages in 1999 specifically to service brokers and other finance professionals.

Over time we affectionately became known as SAM in the industry and in 2006 it was decided to officially acknowledge our shortened name when Strategic Alliance Mortgages evolved to become SAM Loans.

As a part of the Credit Asset Management group which includes industry award winning Credit Mortgage, SAM Loans is backed by the infrastructure and experience of a large and long established financial institution, while remaining relatively small and personal.

In its seven year history, SAM Loans has serviced over 20,000 customers and has over $1 billion of mortgages under management. SAM Loans is MIAA Diamond Industry Partner in 2004, 2005 & 2006.